A ROBUST CRM WITH EMPOWERING DATA
ROLE:
Testing, UI, User Research, UX, Visual Design
Industry professionals needed a powerful lead manager that helped them focus on the most important tasks and leads in their office and on-the-go.
DUE TO THE LEVEL OF COMPLEXITY, AFTER SKETCHING I TESTED VARIOUS WIREFRAMED PROTOTYPES ON USERS BEFORE REFINING
AFTER USER FEEDBACK FROM INITIAL TESTING, MANY PAGES GOT SIMPLIFIED FROM THEIR ORIGINAL CONCEPTS
